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Monday, April 02, 2007

View from the couch: Martinsville

Unless you are Kevin Harvick, it was pretty much same old Martinsville. That’s a good thing and at least for non-aero tracks, the CoT works pretty well. It was an exciting finish between teammates beating and banging, but not wrecking. That finish would have probably happened in any car, it was a product of a tough, tight race track rather than the car. After watching the Truck race, it’s a huge contrast in the driving skill and patience of the Cup guys.

-The corporate team line from Jeff Gordon wasn't very believable. He didn't win the race and he is initially upset, but he has no right to be upset with Jimmie Johnson. Johnson did not drive dirty and deserved to win as much as Gordon. Gordon is not entitled to win just because he has the best car or is close to making the pass. Because it was a teammate he certainly wasn’t going to pull a Montoya. It's also interesting that he said he would never wreck someone to win. I wonder what Matt Kenseth would say about that. If Gordon won he deserved to win, but you have to say the same thing about Johnson. No one is entitled to wins. Jeff Burton was probably upset he didn’t win last week, but he was at least content with second because he raced the right way.

-Speaking of Burton, the start of his season has been nearly flawless. If not for a lost cylinder at Las Vegas, he would have six top tens in six races. Instead he has 4 top fives and 5 top tens. His average finish is 5.7 and he has two Busch victories. Last year was not a fluke.

-Last fall David Ragan was everywhere at Martinsville, hitting several other cars and drawing the ire of several drivers. The same was actually true last weekend. This time at Martinsville Ragan basically kept his splitter clean and finished on the lead lap in 15th. This year is obviously a steep learning curve, but he is headed in the right direction.

-Ken Schrader qualified 4th and then dropped like a rock. It was never really explained why. He settled in and ran the rest of the day on the lead lap before finishing 19th. The finish also moves the #21 car within 11 points of 35th place.

-People make too big of a deal about Practice times. Martin Truex Jr. was great in all three practices, while Jimmie Johnson was last in one practice session. It gives some indicator of how good cars are, but a lot of the time it doesn't show the whole story. Truex struggled all day before suffering mechanical problems and Johnson won.

-Rain delays are usually a big drain of excitement, but it was perfectly timed for an errand run.

-Is anyone else bothered the Fox graphic that turns yellow when a pit reporter is talking? Most NASCAR fans can tell the difference between Dick Bergerren, Matt Yocum and Krista Voda by the voice. On quick glance the yellow logo looks like a caution was waved. It's very confusing.

-When Kevin Harvick's car door caught fire Darrell Waltrip immediately claimed NASCAR said it was impossible. He later revised his statement, but it was still a puzzling claim. Several drives complained about the problem last week, yet NASCAR's PR people say it's not an issue. From the outside it’s impossible to say whether this was a preventable issue, but it’s definitely an issue. It still seems pretty fundamental to make sure the car is safe from toxins before addressing competition issues.

Next race is at Texas, but first it’s time for an off week. It gives a chance to catch the opening week of baseball, watch the men’s basketball championship game and of course, celebrate the true reason for Easter.

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Friday, March 23, 2007

Francespeak and a few Bristol Thoughts

A few quick thoughts before the weekend. Brian France was interviewed on Sirius this past week. The transcript is from Dustin Long’s blog. Most of his answers were very company line, vanilla stuff. He did have a few quotes that stood out to me:

On the AT&T lawsuit: “…it is kind of flattering that somebody is suing us to stay in the sport. You don’t want a lawsuit from anybody but if you have to I guess that would be one thing to think about.”
I’m sure that was AT&T’s intent. That is also why Kentucky Speedway and Texas Motorspeedway previously filed suits. It’s all about flattery.

On debris cautions: “If we think something is potentially an obstacle or a problem on the track we’re going to put the caution out every single time. We’ll be very consistent about that.”
Obviously a 10 car pileup on the last lap at Daytona does not qualify as debris. Maybe someone can keep track of proposed consistency this year.


On the Busch Series: “We’ve got a lot of potential with that series that I think we’re not really reaching even though, as we debate this internally all the time somebody’s quick to tell me it’s the #2 motorsport in the country. So when you start going ‘Let’s change this’ or ‘Let’s adjust that’ you’ve got to be a little careful because it is doing so well.”

On paper #2 sounds great. Of course that is comparing the Busch Series to the struggling IRL, and the withering series that is ChampCar. That’s kind of like saying Arena Football is the #2 professional football league in the country. It sounds great, but that doesn’t address the true problems in the series. Independent Busch teams are getting choked out, races often struggle to fill full fields, and maybe most importantly young drivers no longer have good opportunities to gain experience. But if Brian France says things are good, then everyone else must be wrong.

-Qualifying is once again the story of the day. A quick math equation: 50 cars-35 guarenteed-1 Champion provisional-6 fastest qualifying times=7 unhappy drivers and sponsors.

The scramble to make the top 35 is in high gear for drivers like Jeff Green, Kasey Kahne, Paul Menard, Scott Riggs, Dave Blaney and David Reutimann. Others (Mayfield, Waltrip, Allmendinger, Vickers, Ward Burton, Kenny Wallace, Mike Bliss) are merely hoping to gain exposure for their sponsors.

-Based on speeds from practice and last month’s test, Denny Hamlin looks the favorite on Sunday. Kurt Busch and Kevin Harvick are also very consistent at Bristol. Watch out for Jeff Burton and Kyle Busch too. Both have run very well this year in every race. Busch has had fast cars but some bad luck in nearly every race. One thing is certain; there won’t be any snow this weekend, which hopefully means Kurt Busch will not attempt a snow angel.

-On the NASCAR blog scene, the cool thing to do is change your layout. Since I want to sit at the lunch table with the cool kids, I am also working on updating the look and location of my blog. I have planned on this for months, but I’m not always the most diligent. I hope to finish this weekend, but realistically it probably won’t happen for a little while. I’m still excited about the changes because I’m trying to personally handle as much of the design as I can. I’m in the process of learning web design, combined with dusting off my Photoshop skills. We’ll see what happens.

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Wednesday, March 21, 2007

NASCAR:The Official Hypocrite of NASCAR

NASCAR, not to mention the entire motorsports industry, runs on sponsors. Without the support of hundreds of companies teams could not run, and NASCAR would have no way to put on races and have the large purses that attract the top drivers in the US.

NASCAR has created a problem by awarding official sponsorships for seemingly any product. What is worse is the preferential treatment of certain sponsors by NASCAR.

Companies fork over more money to become the official ___ of NASCAR. The limits on what a company can officially sponsor are practically endless. Combos is the official Cheese-Filled food for crying out loud.

In some cases, NASCAR is willing to take on everyone who is interested. For example, there is not an official beverage of NASCAR. Instead there is an official beer (Budweiser), soft drink (Coca-Cola), sports drink (Powerade), juice (Minute Maid), wine (Diageo) and water (Dasani). If that isn't complicated enough, consider Calloway is the official golf ball while Top-Flite is the official golf club. NASCAR has an official manufacturer (Toyota), pace car (Chevy Monte Carlo), truck (Ford) and passenger vehicle (Dodge Charger). That obviously covers every manufacturer competing in NASCAR. These are all cases of NASCAR accommodating several sponsors and that is the way it should be.

With the latest sponsor conflicts however, either NASCAR is not interested in accommodation or NEXTEL and Sunoco have too much control over operations. With Nextel as the title sponsor, Cingular and Alltel were granted grandfather exceptions because they were in the sport prior to Nextel's involvement. Now Cingular is getting re-branded as AT&T, but NASCAR and Nextel is crying foul. Although it is the same company as Cingular, Richard Childress Racing can not show the AT&T logos on Jeff Burton’s #31 car. AT&T has filed a lawsuit. Robby Gordon was also initially denied use of the Motorola logos on his car. The ironic part is that Nextel is merging with Sprint, and the series will change to the NASCAR Sprint Cup as soon as 2008.

What is more, another RCR car, Kevin Harvick’s #29 was earlier asked to not feature the Shell logo as prominently on his car or firesuit due to the competition with Sunoco, the official fuel of NASCAR. Harvick’s car now features a smaller Shell logo plus the Pennzoil logo. Sunoco does not even have stations in some parts of the country.

It is not the first time a sponsor conflict has grabbed headlines. In 2004, as the official sports drink of NASCAR, Powerade paid for exposure in Victory Lane. Do not confuse this with the sponsor of Victory Lane itself: Gatorade. Powerade is made and distributed by Coke. The biggest feature was placing a large Powerade bottle on the roof of the winning car in Victory Lane. Drivers who were sponsored by Pepsi, like Jimmie Johnson and Jeff Gordon, would deliberately knock the bottle of the car during their celebrations. NASCAR representatives (the official officials of NASCAR?) eventually told drivers they couldn’t knock the poor Powerade bottle off the cars. When Johnson placed a Lowe’s sign in front of the bottle he was fined $10,000 for the nebulous and infamous section 12-4-A “actions detrimental to stock car racing”. That fine was rather benign compared to what it could mean for Childress or Robby Gordon. Without a multi-million dollar sponsor on the car it is difficult to pay the expenses involved with racing.

Official sponsorships should not grant exclusivity. One of the results of a free market is competition. It is usually a good thing. Home Depot and Lowe's both spend lots of money in NASCAR to gain exposure for their companies. All four car manufacturers coexist.

Things might be different is this was a sport with franchises like the NFL. NASCAR teams are independent of the governing body. They have to pay the expenses to compete and enter races. To use the analogy of a party, NASCAR is basically sending out invitations to teams and requiring that they bring a date (sponsor money). Then when the teams and their dates get to the door, NASCAR is refusing certain dates for not being on the list.

NASCAR should not be able to dictate how or where that money comes from. If a creative “official sponsor” title can not be found, NASCAR must at least allow teams to bring their own sponsors to the party no matter who it is.

My Tuesday bug (a day late):

Local news stations. Instead of teasing a story for half an hour, how about getting to the point and covering more stories. Teases must work at some level, but I can’t be the only one that just wants a straight story. Last night one local Portland channel ran a tease asking whether it would freeze overnight or not. They promoted this story three times and finally answered their own question at the end of the broadcast. Having young plants I really wanted to know whether I should cover them from the pending frost or go to bed knowing that the frost would not come. In the time it takes to ask the question, the weather man could have simply told me “yes” or “no”. Then they could move on to another story that is worth my time. They used the same tactic for a story about a lady that found a large nail in a chew toy for her dog. Instead of telling us where this happened, they wasted time with teases promising to tell us what store the nail was found at. I understand they are trying to get people to watch their channel instead of the competition. What would really keep my interest is information instead of gloss and fluff. I am confident I’m not alone. Let me know what's bugging you this week.

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